As humans, we are already wired and predisposed to engage in the ancient art of storytelling and scientific studies have demonstrated that our brains are more active and apply meaning to what we are connecting with when we are engrossed in stories. One of the most effective ways to strengthen your brand is to incorporate […]

by Victoria Purman So you’ve written a book and it’s out there in the world, waiting for a home with a publisher. Or perhaps its about to hit shelves or e-reading devices. You think the hard part is over, right? Before you take to your bed and pull the covers over your head, here are […]