Join Kate Larsen to learn how to build (or build up) your brand as an author—from finding online platforms that work for you, to growing your profile, publicity tips, and more.

It’s more important than ever for writers to think about their profile, reach and brand, no matter where you are in your publishing journey. Join literary sector leader and social media poet Kate Larsen to find out what options are available to you, how to use different platforms to your best advantage, and how to balance your writing time alongside the time you need to spend building your brand as a writer.

Suitable for all writers and authors who want to build a readership and (eventually) sell books, even those not yet published, or published authors who want to improve their reach.

Participants will:

• Learn how to manage your author reputation and brand (not let them manage you!)
• Learn how to build your presence and profile
• Find out which online platforms could work best for you
• Discuss tricky issues such as pseudonyms and copyright concerns
• Get author promo, publicity and marketing tips

Members $88 / Non-members $140

This workshop will be delivered via Zoom. Instructions will be emailed to you, please check your spam/junk folders. A recording will be available to registered participants for two weeks after the event.

—Not a Writers SA member? Members receive more than 30% off the full price of this workshop, you’ll also get a free 20 minute consult, expert advice about your career and your work, and join a community of like-minded creatives. Join now for as little as $60! 

—Writers SA members must be logged in to receive the member discount. If you would like to use a workshop credit to book in, please contact [email protected] at least five working days before the workshop commencement date. Our staff don’t work full time and we don’t want you to miss out!

—If you are a member of another state based writers centre, SCBWI SA or Editors SA, please contact [email protected] at least five working days before the program commencement date to get a code for the member price.

—Writers SA provides complimentary membership for First Nations writers and for writers experiencing economic hardship. Please contact [email protected] to redeem.

About Kate Larsen

Kate Larsen (she/her) is a writer and arts consultant. As one of Australia's best-known social media poets, she posted a daily #tinylittlepoem for more than a decade. Her debut poetry collection, Public. Open. Space., was published by Fremantle Press in 2023.