Blogs come in all shapes and forms. They can be one word, one sentence, one paragraph, one page or 10 pages. A blog is however long or short you wanting it to be, this is self-publishing. You decide. Yet how long you make your blog is really only one of the many decisions you need to make when you are starting a professional blog.
First, what are you going to write about?
While it can be any subject you like, I believe it needs to be something you are passionate and knowledgeable about. As blogs are regular entries it is easier and fun to write about things you love. Blogs are fun, not a chore.
Now, who are you writing for?
Know your audience and write to them. If your audience are your friends write to them, if it is the lovers of fine embroidery then use language and subjects that they will also find interesting.
If it is people you don’t know yet – how do they find you?
Through Facebook, Google+, Twitter, Instagram, Pinterest. Take your pick. Of course having key words about what you’re about in your url does help search engines find you.
And what platform or software will run your blog? I use WordPress but there are plenty out there. I always suggest shopping around and finding the one that is write for you.
Because remember, blogging should be fun, not a chore!
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Louise Pascale began her career 20 years ago in children’s TV before going on to study Film and TV production. While at uni she worked at a global ad agency to pay the bills and upon graduation ran away to the UK. There she worked for Sky TV and Channel 4. In 2008 Louise went back to her first love, journalism. Today she is a freelance journalist and online editor who runs her own production company.