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Inside Publicity

What does a publicist actually do and how can you, as a writer, help them help you? Join long-time book publicist Brendan Fredericks for this lunchtime talk on all things publicity and book buzz.

Brendan Fredericks has worked in the book publishing industry for over 20 years. As a bookseller and events manager with Angus & Robertson he worked with authors from Steve Waugh, Warrick Capper to Jane Fonda. As inhouse publicist and publicity manager with publishers Hachette and Bloomsbury respectively, he promoted and toured acclaimed writers such as Elizabeth Gilbert, Germaine Greer and Jeff Lindsay. Now Brendan also focuses on his own agency BFredericksPR, to champion books and ideas to media, festival directors, booksellers and readers.

During this lunchtime session with Writers SA, Brendan will demystify what a publicist does, how authors can best prepare themselves (in terms of headshots and professional bios) and their work to get the most out of publicity and marketing, and share some top tips to generate interest in your book. Come prepared with your questions as this session includes a dedicated Q&A.

Suitable for emerging and experienced writers who want to understand the industry and how to promote their work. 


About Brendan Fredericks

BFredericksPR’s client list includes publishers Affirm Press, Allen & Unwin, Blackwell & Ruth, Brio Books, Echo Publishing (Bonnier Zaffre), Hardie Grant, HarperCollins Australia, HQ Non-Fiction, Magabala Books, Margaret River Press, Pan Macmillan Australia, Rockpool Publishing, Simon & Schuster, University of Queensland Press, UWA Publishing, Ventura Press, Wild Dingo Press, Wavesound and Audible. BFredericksPR was the publicity agency for premier periodical Griffith Review and The Chaser Quarterly, and premier industry events, the Indie Book Awards and Australian Book Industry Awards. Brendan Fredericks is the Literary Agent of published authors Chris Flynn and Siang Lu.


Members Free / Non-members $20

This session will be delivered via Zoom. Instructions will be emailed to you, please check your spam/junk folders. A recording will be available to registered participants for two weeks after the event.


—Not yet a Writers SA member? Join here for as little as $60 per year!

—Writers SA members must be logged in to receive the member discount. If you would like to use a workshop credit to book in, please contact [email protected] at least five working days before the workshop commencement date. Our staff don’t work full time and we don’t want you to miss out!


  • Starts: March 14th, 2023 1:00 PM
  • Finishes: March 14th, 2023 2:30 PM

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Inside Publicity

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